Google Ads is always considered the primary PPC advertising. And marketing platform to generate high traffic, build competition and produce good revenue. Google has a record for having 63000 searches in a second. This makes the platform more appropriate for performing PPC ad campaigns.

Are you planning to run a campaign? But unfortunately, you are not aware of the latest trends and techniques? No worries, in this article we will talk about the recent trends and techniques.

In 2021, Google Ads has upgraded itself with some recent trends. Before grabbing attention to the PPC management services in Delhi or Kolkata, you must go through the following segment to understand the most significant trends for 2021. 

4 Biggest Google Ads trends to watch in 2021

Google’s Smart bidding:

The previous year was spent entirely on Artificial Intelligence. And this year, 2021, is all about its application. Yes, we are talking about the trending innovative bidding feature of Google.

Smart bidding uses an automated machine learning strategy to optimize the ads for conversions in each auction. The moment you share your marketing goal with Google, it automatically figures out the process within your budget. 

 With smart bidding, you can target CPA to generate leads, ROAS to get the best business ROI, conversions to increase the conversion rate. It uses different bid optimization signals, including – location intent, weekday and time of day, remarketing list, ad characteristics, and interface language. It manages different signals tailoring bids for each content.

 Smart bidding is thus a fantastic concept to manage the overall campaign on Google Ads. However, it doesn’t have control over other third-party ad displaying sites.

Google Discover Ads:

Google Discover Ads is introduced in late 2018. And these ads are usually displayed on the mobile newsfeed. They appear on the feed when no search is done. 

 Depending on the user’s interests, the ads appear in videos, images, news articles, blog posts, etc. You can explore your Google feed and find out these discover ads that are relevant to your choice. 

 Google Discover is usually available via mobile app. However, you can even find them while browsing your Google site on a mobile browser. No matter what type of content it is, it offers a more personalized experience to the users. These ads are quite engaging as they are optimized based on search history. Past engagement, and feed engagement.

Google Gallery ads:

Next on the list is Google Gallery ads. The beta version of the Gallery ads is launched in 2019; this year, you will find a more advanced version of the trend. 

Google Gallery ads are almost similar to the Facebook Carousel ads. They use image format and display them whenever the mobile users scroll the newsfeed to get more information regarding a brand, product, or service.

Google Gallery ads appear at the top position of the mobile search results. It includes 4-8 images and textual content, a static headline, and a URL for every image. The user clicks on the ad or swipes the image; the advertiser pays for it as per the required budget.

Google Lens ad campaigns:

Google Lens defines itself as a visual search engine that can easily recognize objects and landmarks using a native app. Ad campaigns are usually integrated with this feature to make the ad more user-friendly.

Google Lens is itself rich with Google Photos and Google Assistant. A few features that leverage the ad after integration include –

To find similar products from various online stores.

• You can use a barcode to find a product quickly.
• Store the contact details using a business card.
• Set up an event on the calendar.
• Find a summary section to know more about the product and read reviews.
• Find historical facts about the place and everything related to it.

Google ads with Google Lens are getting more and more familiar just because of its exciting features. Some prominent examples are – promotion of “Stranger Things” on Netflix and the promotion of “Pokemon Sword and Shield”. For both, Google Lens was used to augment the reality experience while running ads. 

Conclusion

Google continuously includes and excludes new features and recent trends, making it more significant for businesses to use this platform for PPC marketing. Guys, you should memorize these points before you reach out to a digital marketing agency.